If you have blonde, gray, silver, or white hair, it’s not uncommon to see some undesirable brassy undertones; these lighter hair color types tend to get dull and sometimes develop a yellowish tinge or brassy undertone due to minerals in the water, coloring, and or just normal shampooing. Enhance your hair and forgo the yellowish cast/ brassy tones, consider a purple shampoo! Super easy to use, purple shampoos are like regular shampoos, however, the purple color counteracts the brassy tones and the result is a bright revived hair color. There are several purple shampoos available but how does one choose? As a stylist, and a platinum blonde, I’ve tried several, read on for the standouts worth mentioning.
Shimmer Lights by Clairol Professional, it’s probably the most popular purple shampoo…. it removes the unwelcome brass and it’s priced right. Clairol are the purple pioneers spearheading the purple shampoo craze. Leave this shampoo in for 2-3 minutes, rinse, and vavoom, it will wash away the brassiness for sure, it whitens white, grays get gorgeous, and blondes are for sure more bombshell; however, the downfall is it tends to be a bit drying. Good for all hair types, my suggestion would be to use it 1x or 2x a week replacing your daily shampoo and be sure to condition hair afterwards.
Joico Color Balance Shampoo, this formula counteracts the best for orange- brassy tones. It has purple tone correcting pigments and a color-protecting multi-spectrum defense complex; instantly reviving blonde, it’s a good bang for the buck and works nicely on all hair types. Consider using this shampoo, 1x – 2x a week in replacement of your daily shampoo routine.
Creamy and gentle, Goldwell DualSenses Blondes & Highlights Anti-Yellow Shampoo, works to eliminate yellow tones, and it instantly brings out color luminosity. Its special formula is specifically created to reduce color fading and neutralize yellow with a BlondeChromaComplex. Consider this shampoo especially if you have multi-color blonde highlights and lo-lights. It’s definitely less drying than most purple shampoos, and a better choice to consider if your hair is on the fragile side.
If you’re looking to splurge and want a natural alternative, consider Milk_Shake Silver Shine, it’s a unique formula of milk proteins, vitamin-rich blueberries, and violet pigments. It brightens and neutralizes unwanted yellow tones in blonde or grey hair. Smells great, moisturizes, and leaves hair with a ton of shine.
No matter which purple shampoo you use, it’s best to leave it in for 2-3 minutes, it gives the shampoo a chance to work. If you have a wide tooth comb, think about combing the shampoo through your hair to penetrate even more. Always use a conditioner afterwards, it helps seal the cuticle and make for easy styling.
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-Sharon Lynn, Licensed Cosmetologist, Beauty Plus Salon